“A novel idea that allows customers to easily save up money or donate to charity”

One product that has particularly caught her attention over the years is the Orange Everyday, with the Everyday Round Up. It’s a novel idea that allows customers to round up their card purchases and directly donate that money to either a nominated charity or simply have that money deposited into a savings account.

It is particularly handy given the difficulty these days in finding money for a charitable donation or just saving for a rainy day.

A nice surprise when customers check their balances

“With Everyday Round Up, customers love that it is ‘instant savings’ that they don’t have to think about,” explains Brooke. “They always get a nice surprise when they check their balances. They can save what effectively is their loose change every time they tap their card without being pushed over their budget.”

Rounding-up to donate to charity

Introduced in 2017, Everyday Round Up gives Australians the option of rounding up eligible card purchases to the nearest one or five dollars. The round up to charity feature was introduced six years later after research was undertaken to understand the social causes that were most important to ING customers.

“Within each social cause category, customers told us they want some range and choice.Just as society continues to evolve, the charity list might evolve too,” says Brooke.

What Brooke personally enjoys about Everyday Round Up

“I enjoy that we’re supporting customers to reach their savings goals or paying off their home loan faster, without putting too much pressure on them with a minimum amount that may not be affordable. The new round up to charity feature also allows customers to support a range of worthwhile causes, on a daily basis.”

Everyday Round Up originally started in ING in Poland in 2013 and has been introduced in other ING countries including Romania and the Netherlands.