Senior Product Marketeer - Savings

Within one year market rates surged from negative to positive territory, households in the Dutch market saved a record amount of 15 billion euros and new challengers are entering the retail banking market. We are looking for a product marketeer! Are you interested in working on product activations and always-on marketing and do you get energy from working on seasonal marketing campaigns? Read further!

In our tribe Daily Banking & Mobile Led we work towards becoming the best mobile-led bank of the continent. We are looking for an experienced Product Marketeer to help us realize this ambition for our saving products. Are you full of breakthrough ideas how we can develop our future savings proposition? Do you have an entrepreneurial mindset to take it on & make it happen? That means we are looking for you!

Your team

Daily Banking & Mobile Led is one of the largest tribes within ING Retail. Together with about 60 agile teams (squads) in Amsterdam, Leeuwarden and abroad we work towards becoming the best mobile-led bank of the continent. The tribe entails the products and processes associated to current accounts, savings accounts, onboarding of customers and billing. Hence, we are at the heart of the bank and provide in the daily financial needs of our customers!

This position is in the Product Savings domain in Amsterdam, which is responsible for all saving products like the Orange Savings Account, Savings goals and Fix term deposits. The team is responsible for the proposition, product capabilities, IT development and marketing. Together with your colleague customer journey experts and IT-engineers, you strive towards realizing the best customer experience for our customers and employees according to ING’s customer experience principles: personal, easy and smart.

Your task

We are looking for an experienced commercial minded professional who will support growth, customer activation and seasonal campaigns. You’ll be agile, self-starting, and seek to make big impact

How to succeed

You are a team player, have excellent problem-solving ability and can drive projects from strategic development to campaign execution. As our Product Marketeer you:

• Develop and execute marketing strategies for existing and new products and features
• Are the expert on executing marketing activation, from an always-on layer to peak relevant seasonals such as year-end bonuses
• Be the sparring partner for the pricing marketeers, customer journey experts and product lead savings on all marketing communication matters
• Implement our mobile led strategy for our product: make sure our customer journeys are offered in the right channel to the right segment
• Analyse market trends and customer feedback

About you

You have:

• At least 3 years of experience in product marketing, preferably in a financial institution
• Thorough understanding of execution product activation campaigns
• Are fluent in Dutch (verbally and written) and in English;
• A firm understanding of customer needs
• Solid interpersonal and collaborative skills to interact with different stakeholders

Rewards & benefits  

We want to make sure that it’s possible for you to strike the right balance between your career and your private life. You can find out more about our employment conditions here.  

The benefits of working with us at ING include: 

• A salary tailored to your qualities and experience
• A 36 to 40 hours job with an unique offer that fits in today’s world. We take into account your personal situation and ambitions and help you balance
• Individual leave: 24+2 individual holiday days based on 36 hr workweek
• Diversity leave: 3 days per year (1,5 paid, 1,5 unpaid)
• CSR days: up to 2 days per year to actively engage in society by volunteering
• 13th month salary
• 8% Holiday payment
• Individual Savings Contribution (BIS), 3.5% of your gross annual salary
• Mobility card
• Attractive pension scheme
• Hybrid working to blend home working for focus and office working for collaboration and co-creation
• Training budget and opportunities to develop your soft skills and technical skills

Want to apply directly?

Upload your CV and motivation letter by clicking the “Apply” button. 

Please note, multiple interview steps involving various business stakeholders will be part of the selection process.

About us 

With 60,000 employees and operations in approximately 40 countries, there is no shortage of opportunities for people with initiative who want to help people take a step ahead in life and in business. Do you want to work at the cutting edge of what’s possible and at the same time ensure you work with integrity and hold the customer’s interests at heart? Do you want to be surrounded by progressive, inspiring, diverse and supportive colleagues? Then there is no better place to invest your talents than at ING. Join us and apply today!