Communications Strategist Group Communications

The Group Communications team at our Global HQ is looking for a Communications Strategist to pro-actively drive the corporate communications and activation calendar to engage and excite ING Group’s key internal and external stakeholders.

Communications Strategist is a senior role that works cross-border, cross-discipline and cross-business to drive awareness and excitement for ING Group’s strategy. The role holder must hold a degree-level qualification preferably in Communications, Marketing, Reputation Management or Journalism, and experience within corporate communications, media relations and/or reputation management in an (international) organisation with a large diversity of stakeholders. They should be versatile and proactive, with proven project and stakeholder management expertise, including at Executive Committee/Management Team level and across markets.

The team
As Communications Strategist you will join the Group Communications team. The team is part of the Global Communications, Brand & MarCom department. The Group Communications team aims to drive awareness, understanding and excitement on ING Group strategy/topics with key internal and external stakeholders – all employees and special interest groups such as investors/shareholders, sustainability activists, etc. This includes communications around financial reporting, supporting leadership communications, creating a sense of community amongst employees, and managing innovative communication tools. Reporting to the Head of Group Communications, the role requires working closely within the team, with other teams in the department, and with Group functions such as Finance,  Operations, Technology, Risk, Sustainability and HR.

Role and responsibilities

• Communications planning: Create and implement internal and/or external communications and positioning plans, including a regular measurement and review cycle.

• Activation and execution: End-to-end responsibility for the activation and execution of Group communications planning, including project management, budget management and elements such as production, publishing and partnering. Determine the best way to deliver components of the plan, including content creation (self, team, agency), evaluate and measure for impact.

• Stakeholder management: Contribute to the structured approach towards internal stakeholders including management/board members, all business lines and support functions, colleagues in ING’s Comms, Brand & MarCom global network.

• Team collaboration: Connect with members of our Group Communications team, foster an open culture of coaching and mentoring and continual improvement. Contribute to the goals of the broader Global communications teams (Retail and Wholesale Banking), and actively participate in HQ forums.

• Take a leadership role within ING’s Comms, Brand & MarCom global network, drive collaboration to strengthen internal narrative and external reputation across the markets, and activate and engage around global events.

• Personal development: Pursue development reflected in individual development plans and leverage departmental training opportunities

How to succeed

We hire smart people like you for your potential. Our biggest expectation is that you’ll stay curious. Keep learning. Take on responsibility. In return, we back you to develop into an even more awesome version of yourself.

As a Communications Strategist you have the following traits and experience:

• A degree-level qualification, preferably in Communication or Marketing

• 10+ years of experience in a comparable role in an (international) organisation with a large diversity of stakeholders, including vast experience in financial communications and reporting.

• Stakeholder management and advisory skills: you can build connections and maintain relationships with important stakeholders up to and including board level. You’re also experienced in managing multiple stakeholders across functions and locations.

• Project management: You are experienced in executing a project plan within time and budget.

• Audience research: You have experience with audience research and reporting.

• Innovation mindset: you are interested in new ideas and developments to engage and communicate with audiences and can contribute to building a culture of innovation within the team and the organisation.

• Communication tools: Good knowledge, understanding and experience in managing key internal and external tools such as SharePoint, Viva Engage, Stream, Spotler, and LinkedIn or a willingness to learn fast and master new skills.

Rewards and benefits

We want to make sure that it’s possible for you to strike the right balance between your career and your private life. You can find out more about our employment conditions at

The benefits of working with us at ING include: http://www.ing.jobs/netherlands/Why-ING/benefits.htm

• A salary tailored to your qualities and experience

• 24-27 vacation days depending on contract

• Pension scheme

• 13th month salary

• Individual Savings Contribution (BIS), 3.5% of your gross annual salary

• 8% Holiday payment

• Hybrid working to blend home working for focus and office working for collaboration and co-creation

• Personal growth and challenging work with endless possibilities

• An informal working environment with innovative colleagues

About us

With 60,000 employees and operations in approximately 40 countries, there is no shortage of opportunities for people with initiative who want to help people take a step ahead in life and in business. Do you want to work at the cutting edge of what’s possible and at the same time ensure you work with integrity and hold the customer’s interests at heart? Do you want to be surrounded by progressive, inspiring, diverse and supportive colleagues? Then there is no better place to invest your talents than at ING. Join us. Apply today.

Questions?

Contact the recruiter attached to the advertisement for more information. Want to apply directly? Please upload your CV and motivation letter by clicking the “Apply” button.

Please note, multiple interview steps involving various business stakeholders will be part of the selection process.