Senior Customer Journey Expert
Medewerker | Tech | Ervaren | Amsterdam | 2024-10-01 | REQ-10081751 | Salarisindicatie 5.060 EUR - 8.143 EUR op basis van 36 uur
ING is the most mobile bank in the Netherlands and we want to stay that way! In the Digital NL area, we focus entirely on the use and further development of all digital interactions with our 8.1 million customers. In our tribe there is a vacancy for a driven Customer Journey Expert in the squad Adobe Hub Holland.
Who are we looking for?
An energetic CJE with a passion for digital analytics and audience management. You love working at the interface between marketing and tech. In doing so, you have an analytical mind and affinity and experience with mar tech. You are determined and enjoy working with IT and users to further optimize and develop our Adobe Experience Platform. Do you like getting results and do you have a think & do mentality? Then read on!
The team and your work environment
You will be working in the Digital & Assisted Channels & Customer Interactions NL tribe. Our tribe strives to ensure that ING is always relevant to the customer by making data work for our customer. You will work in the team (squad) Adobe Hub Holland. This team is business owner of the Adobe stack. We currently use Adobe analytics, RT CDP and Edge (and soon Target). Usage is decentralised. Our team ensures the further development of Adobe capabilities in close cooperation with business squads and IT. There is also an ongoing programme within ING to future-proof the mar tech stack, you will be a key contributor in this programme.
What will you be doing?
In your role, you will be in close contact with all colleagues who use Adobe tools. You will take their wishes and ideas on board, as well as closely follow the Adobe possibilities and try to translate all developments and wishes into new possibilities in Adobe. You are also an important expert in taking many stakeholders in IT and architecture along in the direction in which we want to further develop the stack.
In summary, you can think of activities such as:
Participating from your expertise and contributing to the improvement of the mar tech stack within the programme
Coordinating with and convincing stakeholders inside and outside the tribe, data-driven and paying attention to opportunities and possible risks
Participating as a consumer in the partnership with Adobe
Defining business requirements for functionalities in Adobe tooling
Realising new functionalities in Adobe tooling in close cooperation with IT
Taking initiatives to optimise the use of Adobe
Maintaining and continuously improving guidelines & training courses
Your skills
Knowledge of all digital analytics and audience management capabilities
6-8 years of relevant experience
Hands-on experience in Digital Marketing (Search, CRO, on-site personalisation)
Able to form a link between Business, Customer Intelligence, architecture, IT, Compliance and Risk
Up to date with the latest developments in Digital Marketing (AI, first-party data, privacy legislation)
In-depth knowledge of and experience with a Customer Data Platform
Able to quickly develop a helicopter view and communicate your vision to the team
Atleast 4 years of experience with stakeholder management
Know how to set the right priorities and are able to make quick and effective decisions
You have completed education at at least college level
You have an affinity with attribution and modelling
You are analytically strong and make decisions based on data and facts
You are communicatively and organisationally strong and have the power of persuasion
You are native Dutch and have a very good command of English, both spoken and written
What do we offer you?
We want to make sure that you can find the right balance between your career and your private life. More information about our terms and conditions of employment can be found at https://www.ing.jobs/nederland/Over-ING/arbeidsvoorwaarden.htm
The benefits of working at ING include:
An excellent salary that matches your qualities and experience
A 36-hour working week based in Amsterdam
24-27 vacation days depending on the contract
A 13th month
8% holiday allowance
Contribution Individual Savings (BIS), 3.5% of your gross annual salary
A Choice Budget to decide for yourself about part of your employment conditions
Hybrid way of working
About ING
With 60,000 employees and operations in approximately 40 countries, there is no shortage of opportunities for people with initiative who want to help people take a step ahead in life and in business. Do you want to work at the cutting edge of what’s possible and at the same time ensure you work with integrity and hold the customer’s interests at heart? Do you want to be surrounded by progressive, inspiring, diverse and supportive colleagues? Then there is no better place to invest your talents than at ING. Join us and apply today!
Are you excited? Then click on the apply button
Let us know why you are who we are looking for: how do you use your experience to make ING even better? We would like to receive your CV and motivation letter.
Vragen over deze vacature?
Neem contact op met Neivin Kachkal, Recruiter. E-mail neivin.kachkal@ing.com