Advertising Expert
Employee | Marketing / Communication | Professional | Philippines | Makati | 2024-08-06 | REQ-10078808
Key Responsibilities
- Develop and implement comprehensive advertising strategies aligned with company goals.
- Conduct market research to identify target audiences and industry trends.
- Lead the conceptualization and execution of creative advertising campaigns across various channels.
- Collaborate with content /creative teams to produce compelling visuals, copy, and multimedia content.
- Manage advertising budgets, ensuring optimal resource allocation and cost-effective placements.
- Oversee multiple advertising projects, ensuring timely and within-budget delivery.
- Manages end-to-end the out of home collaterals such as billboards, bus ads, MRT ads including contract management, renewal of materials, and securing permits
- Manages all paid print advertisements and advertorials
- Manage online advertisements such as but not limited to display ads, google display network, and SEM
- Handle events such as on-ground activations and/or booth setup in conferences and/or schools
Key Capabilities/Experience
- With 7-10 years of experience in Marketing with at least 5 years of extensive experience running 360 marketing campaigns
- Must have at least 5 years of experience in above-the-line and performance marketing
- Must have excellent project management skills and strategic planning experience including budget management
- Proficiency in conducting and interpreting market research to identify target audiences and market trends.
Minimum Qualifications
- Ability to apply insights to improve campaign effectiveness.
- Ability to stay updated with industry trends and adapt to changes in the advertising landscape.
- Flexibility to adjust strategies based on feedback and performance metrics.
- Strong presentation skills with a growth mindset
- A problem solver with critical thinking
- A team player and thinks two steps ahead